Branding design and business card for small businesses


Business branding is often something that doesn’t disturb small business. After all when only one or two people run your own small business is a brand. Branding as formal exercises is often regarded as something for great corporations to worry about. But in the days of fast-paced social media and online presence, every business, however small, must give their brand thoughts.

If a new business branding for you, a good place to start is with the design of your business card. Basically your business card must represent your brand in a miniature, so see every design decision that you make for your card as a step towards defining your brand.

Your brand is more than just your logo and the color you use on your website and stationery. This extends to the way you write, the language style you use, the way you deal with your customers and how they look at you. As a small business you might have set the base of your brand, though informally: Are you known as hip and sophisticated, because it becomes traditional and reliable, for your fast service, or for your warm and personal ways? Ask your best customers for the words they will use to describe your business.

Having a clear idea about the image you want to convey is the best starting point for your branding and for your business card design. Say for example you produce a ‘crisp efficiency’ phrase and ‘fast service’ to define your business: You want your business card and your brand to reflect this at each stage. So the paper you choose for your card will give a neat crisp impression; Fonts and designs will clearly cut and save, without flower playback; Your logo will bind with efficient and fast ethics and so does the tagline you develop.

Whatever the brand personality you do, it’s good to narrow it into two or three key phrases. From there you can work with your designer to produce a business card that really represents your business and your brand new is established.

After you design your new business card, it is a question to expand your branding to all your business interfaces – to your website, of course, but also to your Facebook page, your Twitter account, your Pinterest page and wherever you interact with you Your customers. Don’t forget to apply your branding to your physical space too, if your customers visit your office. There is no point in building an efficient and clean brand image in all your communications if your client sees a messy office space that doesn’t look most efficiently.

Olson Mig
the authorOlson Mig